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STRATEGY TO TACTICAL EXECUTION
Our work isn’t just about cool campaigns and vanity metrics. It’s about solving problems. Being innovative. Embracing creativity. Understanding what is really needed. Delivering results with marketing strategies.
Our proprietary methodology takes businesses at any stage of development and strips them back to their value set.
From there we examine its vision, mission and purpose. Finally, we establish its messaging, positioning and map this to core communications principles to create a set of communications guidelines.
From here every organisation has a foundation for the production of any communications outreach from any part of the organisation:The guidelines can be followed in a full range of materials and activities: social media messages; case studies, sales fact sheets, feature stories, commentaries, infographics, Q&As; internal messaging content for staff; press conferences, news releases and media advisories; videos; visibility and outreach activities; stakeholder communications, suppliers, investors etc
We take a CSI approach to campaigns that deliver. Campaigns can be crafted to meet the needs of any stakeholder group. Investor-focussed campaigns focus on a build of excitement and FOMO as well as accreditation and recognition. Recruitment campaigns focus on the core values that guide your organisation and the people who live them every day. Corporate reputation campaigns build credibility and trust in your market and leadership.
These are just a few examples and every campaign works differently with tactical executions that are closely matched to the audience and budget.
Make your great work shine bright. Our approach to case studies starts with a focus on making everyone involved benefit from the process and enjoy it so much that they want to do it again.
Starting with your (mutual) objectives we craft case studies that work for any and all communications platforms - from You Tube shorts through to long form video, fireside briefings and webinar sessions we make your case studies compelling and interesting in any media.
Through our exclusive partnership with Cogniclick we can offer a next-generation pulse research platform that can derive insights and enable you to demonstrate your thought leadership. Data can come from your first-party date or from data partners with whom we have close relationships.
Six Cygnets guides through every stage of the process: from identifying subject areas and partners, writing survey questionnaires to writing the reports and creating infographics. Reports can be produced online or in print and publicised through events, strategic social media and press campaigns. Core content produced by research can be adapted to create impactful sales campaigns. Multichannel communications using insightful thought leadership are the most effective way of establishing reputation and credibility.
Six Cygnets personnel have vast experience in almost every kind of crisis from plant closures to scandals, we can help you manage every kind of crisis and advise on how to achieve targeted outcomes. Moreover, we work with organisations of all sizes to identify potential crisis situations and arm you with prevention strategies.
Finally, if you have recently experienced a crisis and need to recover we can work with you to create a plan to rebuild your reputation.
Six Cygnets can coach and train personnel at any stage or level of experience: from basic PR sessions through to more complex bespoke needs of senior staff, Six Cygnets has training programs that will suit any size or type of organisation. If you are thinking of bringing your communications in house or coaching your leadership team we can create a training plan that suits you.
For CEOs and leadership teams, we can help build individual profiles through training and coaching in media relations and public speaking. We can work with you to create platforms of engagement through events such as CEO roundtables and hospitality.